Chinese New Year (CNY) in Singapore isn’t just about reunion dinners and red packets — it’s also about the irresistible spread of festive snacks, sweets, and goodies that fill homes with flavour and joy. From handcrafted traditional classics like pineapple tarts and bak kwa to innovative contemporary treats, Singapore’s bakeries and specialty stores pull out all the stops during the Lunar New Year season.
Whether you’re hosting visits, gifting friends and relatives, or simply indulging in festive favourites, this guide covers the best places to buy CNY goodies in Singapore — including where to get premium bak kwa, melt-in-your-mouth pineapple tarts, delicate love letters, festive cookies, and more.
What Makes Great CNY Goodies?
Before we explore the best places to shop, here’s what to look for in top-tier CNY treats:
Authentic flavours
Think honey-sweet bak kwa, buttery melt-in-your-mouth pineapple tarts, crisp love letters, traditional peanut cookies, and fragrant sweet nian gao.
Quality ingredients
Fresh butter, quality meats, real fruit, and unprocessed spices make a big difference — especially for baked goods where texture matters.
Packaging & gifting readiness
Beautiful boxes and festive designs make goodies gift-worthy — a big part of CNY tradition in Singapore.
Availability & convenience
Many stores offer early bird promotions, online pre-orders, islandwide delivery, and convenient pickup options.
Best Places to Buy CNY Goodies in Singapore
Here are the most recommended and well-loved places to buy Chinese New Year snacks and treats in Singapore for 2026 — from heritage bak kwa houses to boutique bakeries and festive markets.
1. Bee Cheng Hiang – King of Bak Kwa
Arguably Singapore’s most iconic bak kwa brand, Bee Cheng Hiang has been a festive staple for decades. Their signature barbecued pork slices are known for perfect balance — slightly charred edges, rich sweet-savoury profile, and just the right texture that’s juicy and chewy without being greasy.
Bee Cheng Hiang offers a variety of flavours, including original, spicy, and premium variants such as black pepper and truffle. Their festive sets come in beautiful tins and boxes, making them ideal gifts.
Best for: Classic bak kwa and premium meat gift sets.
2. The Pineapple Tarts at PrimaDéli / Prima Taste
While many bakeries make pineapple tarts, PrimaDéli consistently earns rave reviews for its buttery crust and rich pineapple filling — balanced between sweetness and tanginess. Their pineapple tarts are aromatic, not overly sweet, and hold a premium texture that stays crisp without becoming crumbly.
PrimaDéli often bundles pineapple tarts with other festive snacks and cookies in beautifully designed boxes perfect for gifting.
Best for: Traditional pineapple tarts with modern texture and flavour.
3. Awfully Chocolate – Festive Chocolate Twists
If you want CNY goodies with a twist on tradition, Awfully Chocolate introduces festive chocolate collections — including chocolate pineapple tarts and themed chocolate boxes that appeal especially to younger families and gift exchanges.
Their rich dark chocolate blends add depth to classic snacks and are ideal for chocolate lovers during the festivities.
Best for: Chocolate-infused festive goodies; contemporary festive gifting.
4. Old Seng Choong – Heritage Chinese Confectionery
For nostalgic treats like peanut candy, love letters (kueh kapit), sesame balls, and traditional kuih bangkit, Old Seng Choong remains a go-to. This heritage store has been producing Chinese confectionery with traditional recipes and craftmanship.
Their festive packs often include assortments of old-fashioned snacks that evoke childhood memories — perfect for families who want more than just standard cookies.
Best for: Traditional snacks and nostalgic festive goodies.
5. Home-Baker & Boutique Favourites: The Marmalade Pantry, Tiong Bahru Bakery
Boutique cafés like The Marmalade Pantry and Tiong Bahru Bakery release limited edition CNY goodies such as uniquely infused cookies, artisanal cookies packed in festive boxes, and specialty cakes. These offerings tend to be small-batch and creative, ideal for those who want something less conventional but still premium.
Their offerings sell out quickly, so it’s worth checking their websites or social media early in the season.
Best for: Artisanal and boutique CNY treats with a gourmet touch.
6. CNY Pop-Up Markets & Festive Bazaars
During the peak CNY season (usually late December to early February), Singapore hosts several festive markets and bazaar events where local bakers and makers sell speciality goodies. Some well-known events include:
- Chinatown Chinese New Year Markets – Classic festive stalls selling goodies, decorations, gifts
- Festive Markets at Jewel Changi Airport & Orchard Road – Seasonal pop-ups with cookie stalls, artisanal snacks
- Tiong Bahru & HDB Neighbourhood Markets – Smaller community markets with unique local treats
These markets often offer limited edition flavours and DIY snack sets you won’t find in standard stores.
Best for: Variety, discovering local makers, and festive shopping experience.
7. Public Bank & Community Bazaar Fairs
Some community centres and heartland malls run CNY festive fairs with vendors selling snacks, festive biscuits, traditional goodies, and homemade packs. These bazaars are great for families and often come with CNY performances and activities too. Parents love them for discovering smaller bakeries and cute boutique packaging.
Best for: Family-friendly shopping, budget options, and local community vibe.
Bonus: Specialty & Healthy Festive Treats
For those who want low sugar, gluten-free, or unique healthier options, look for artisan vendors and specialty brands that focus on:
- Low-sugar peanut cookies
- Gluten-free love letters
- Dried fruit and nut assortments
- Tea-infused cookies
Many of these are sold online through platforms like Shopee or Lazada Singapore, and offer festive packaging suitable for gifting too.
What to Buy: Festive Must-Try Goodies
Here’s a checklist of must-try CNY snacks that Singaporeans love:
- Pineapple tarts – Classic and must-have
- Bak kwa (barbecued meat) – Premium sweet-savory goodness
- Love letters (kueh kapit) – Irresistibly crispy
- Peanut cookies – Light and crumbly
- Sesame balls / Kuih Bangkit – Traditional favourites
- Tea/coffee cookies – Modern twists
- Artisan chocolate tarts – For something gourmet
- Festive snack gift sets – Perfect for visiting relatives
Tips for Buying CNY Goodies in Singapore
Plan early: Popular items like pineapple tarts and premium bak kwa can sell out weeks before CNY.
Pre-order & pick-up: Many bakeries offer early bird discounts for online pre-orders.
Bundle deals: Look for combo sets — these often include multiple snacks plus festive packaging.
Check roast/fresh dates: Especially for perishable baked goods, freshness matters.
Consider dietary needs: Many brands now offer sugar-free, nut-free, or gluten-free versions.
Final Thoughts
From time-honoured classics to boutique gourmet twists, Singapore’s scene for CNY goodies is rich, varied, and delicious. Traditional favourites like Bee Cheng Hiang’s bak kwa and PrimaDéli’s pineapple tarts anchor the old school — while artisanal cafés and festive markets introduce fresh, creative options year after year.
Whether you’re shopping for gifts, hosting reunions, or just snacking your way through the holiday, these are some of the best places to buy CNY goodies in Singapore. Start early, sample widely, and bring home the flavours that make Chinese New Year feel like home.
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