Baby fairs can be extremely useful when you are preparing for a new baby. They can also be exhausting, crowded and surprisingly easy to overspend at.
The appeal is obvious. Instead of visiting five different stores to compare strollers, breast pumps, cots, bottles and car seats, you can see dozens of brands in one place, ask questions, test products and compare fair bundles on the same day.
But not every baby fair serves the same purpose.
Some are enormous Expo events where the main attraction is price. Others are smaller, more curated affairs with workshops and expert advice. Department-store fairs work better if you want to shop in town without navigating a packed convention hall, while online baby fairs make far more sense once you already know exactly what you want.
For this guide, we have kept the focus on six established baby-fair formats that Singapore parents are likely to encounter, and explained what each one is actually best for.
About This Guide
This guide covers the best baby fairs in Singapore in 2026, including large Expo events, department-store fairs, mum-focused events and online sales.
We have looked at what each fair is best suited to rather than treating all of them as interchangeable shopping events.
That means considering the types of brands available, scale, location, convenience, educational content, pre-order options and whether the event is better for major purchases or smaller everyday essentials.
Baby-fair dates change throughout the year, and some organisers run multiple editions. Where possible, we have included the latest confirmed 2026 information, but always check the organiser’s current event page before travelling.
Who Is This Guide For?
This guide is for expecting parents, new parents and families with babies or toddlers who want to know which Singapore baby fair is actually worth attending.
It is particularly useful if you are:
- preparing for your first baby and buying most of your gear at once
- comparing expensive items such as strollers, car seats, breast pumps or cots
- looking for pregnancy freebies and welcome packs
- trying to stretch your baby budget
- deciding whether an Expo fair is worth the crowds
- looking for parenting talks rather than simply discounted products
- shopping while pregnant and wanting a more comfortable alternative
- already familiar with the products you want and simply waiting for an online sale
The right fair depends heavily on where you are in your parenting journey.
Someone at 20 weeks pregnant researching strollers has very different needs from a parent of a nine-month-old who wants to stock up on diapers and weaning products.
Key Takeaways
Best overall large baby fair: Mummys Market Baby Fair
Best for bargain hunting and stock-ups: Babyland
Best for comfortable Orchard Road shopping: Takashimaya Baby Fair
Best for pregnancy and postpartum support: Pregnant and Popped
Best if you already know what you want: Motherswork and Lazada online baby fairs
Best for parenting seminars and expert talks: Supermom
If you are expecting your first baby and need to compare several big-ticket items, we would start with Mummys Market.
If you already have most of the major gear and mainly want diapers, feeding products or specific brands at a better price, an online baby fair is often a much more efficient use of time.
Best Baby Fairs in Singapore at a Glance
| Baby Fair | Best For | Format | 2026 Status |
|---|---|---|---|
| Mummys Market Baby Fair | Best overall large baby fair | Large Expo fair | Next fair: 2–4 October 2026 |
| Babyland Mega One-Stop Baby Fair | Discounts and stock-ups | Large Expo fair | Next event details being announced |
| Takashimaya Baby Fair | Convenient mall shopping | Department-store fair | Mini Baby Fair runs through 30 September 2026 |
| Pregnant and Popped | Pregnancy and postpartum support | Smaller expert-led fair | 2026 fair held at Trehaus, Funan |
| Motherswork & Lazada Online Baby Fairs | Shopping from home | Online | Seasonal campaigns throughout the year |
| Supermom Events & Seminars | Expert talks and parenting education | Seminars and events | Multiple 2026 events |
What's your pick?
Vote for the place you would recommend most.
1 reader voted
Mummys Market Baby Fair
Best for: First-time parents buying several major items
Venue: Singapore Expo
Next confirmed fair: 2–4 October 2026, 11am–9pm
What you’ll find: Strollers, cots, feeding products, breast pumps, diapers, maternity products, baby care and services
Mummys Market is the closest thing Singapore has to a giant one-stop baby shopping event.
Its Expo fairs bring together a very broad range of baby and maternity brands, from everyday consumables through to products that require considerably more thought, such as strollers, cots, sterilising systems and feeding equipment.
The scale is one of its main advantages.
If you are choosing a stroller, for example, being able to push several models around on the same day makes comparisons much easier than visiting one retailer at a time. The same applies to breast pumps, carriers and other products where specifications on a website only tell you so much.
The next confirmed edition runs from 2 to 4 October 2026 at Singapore Expo Hall 5.
The organiser currently promotes more than 200 participating brands, together with pre-order deals, Starbuys, giveaways and fair-only promotions.
There are also parent-friendly facilities including nursing rooms, diaper-changing areas and rest spaces, which matter more than they sound when you are attending while heavily pregnant or with a baby.
Editor’s Verdict
Mummys Market is the baby fair we would choose if you are expecting your first child and want to make several buying decisions in one day.
The biggest advantage is not necessarily finding the absolute cheapest price on every single product.
It is comparison.
You can see several stroller brands next to each other, ask competing breast-pump brands similar questions and inspect cots rather than relying on product photos.
The trade-off is the crowd.
Go with a list, know which categories you actually need to shop for and avoid wandering from booth to booth buying things simply because the discount sounds impressive.
Babyland Mega One-Stop Baby Fair
Best for: Bargain hunting, everyday essentials and pre-order deals
Venue: Singapore Expo
What you’ll find: Diapers, feeding essentials, nursery products, baby gear, clothing, toys and maternity products
Babyland is the other large Expo-style fair we would watch if price is high on your priority list.
Its fairs are built heavily around promotional pricing, pre-orders and large numbers of baby-product categories under one roof.
That makes Babyland particularly useful when you already have some idea of what you need.
A first-time parent can certainly shop here, but the event becomes even easier to navigate when you are going in with a specific target such as diapers, bottles, nursery equipment or a particular stroller brand rather than treating the hall as inspiration.
The organiser regularly advertises steep discounts on selected products and runs pre-order sales before its physical fairs.
At the time of this update, Babyland’s official site lists its next event date as coming soon, with another pre-order sale scheduled to begin in November. That is worth checking directly before planning your visit.
Editor’s Verdict
Babyland makes the most sense for parents who enjoy hunting for a deal and are prepared to compare prices before buying.
We would not assume that every “up to 95% off” sign represents a meaningful saving on the exact item you want. Those headline discounts usually apply to selected products.
The best way to use Babyland is to screenshot ordinary retail prices beforehand and arrive knowing roughly what represents a genuinely good deal.
For diapers, feeding products and other items you expect to buy anyway, the savings can add up quickly.
Takashimaya Baby Fair
Best for: Parents who want a calmer, central alternative to Singapore Expo
Location: Takashimaya Department Store, 391A Orchard Road
Current event: Mini Baby Fair through 30 September 2026
Takashimaya takes a very different approach from Mummys Market and Babyland.
Rather than turning a convention hall into a temporary baby supermarket, its baby fairs sit within the department-store environment at Ngee Ann City.
That immediately changes the experience.
There is easy access to restaurants, proper toilets, parking, nursing facilities and the rest of Orchard Road, which can make a significant difference if you are shopping late in pregnancy or bringing another young child along.
Takashimaya ran a larger baby promotion earlier in 2026 and is currently running a Mini Baby Fair through 30 September 2026 at its Children’s Department on Level 4.
The current event covers baby-care products, feeding essentials, nursery items, clothing, toys and other everyday products.
The range is smaller than what you will encounter at Expo, but that is also part of the attraction.
Editor’s Verdict
Takashimaya is the fair we would recommend to somebody who likes the idea of baby-fair prices but hates the idea of spending half a day navigating an Expo hall.
You sacrifice scale but gain comfort.
It is particularly good for topping up essentials, browsing nursery products or comparing a smaller number of established brands.
If you are already a Takashimaya cardholder, promotional periods can make it even more attractive.
For buying everything for a first baby from scratch, Mummys Market offers much greater breadth. For a civilised Saturday afternoon of baby shopping, Takashimaya wins easily.
Pregnant and Popped
Best for: Pregnancy, postpartum support and meeting experts
Venue: Trehaus at Funan for its 2026 fair
Format: Workshops, consultations, demonstrations and selected retailers
Pregnant and Popped is the outlier on this list, and that is exactly why we would keep it.
Most large baby fairs ultimately revolve around things.
Which stroller? Which bottle? Which steriliser? Which cot?
Pregnant and Popped puts much more emphasis on the person actually having the baby.
Its 23 May 2026 fair at Trehaus in Funan featured expert-led sessions covering pregnancy, birth, breastfeeding, newborn care, postpartum recovery, pelvic-floor health and related subjects.
There were also physical assessments, mental-health support, demonstrations and a more curated group of independent retailers and service providers.
The organiser describes the fair as running twice a year, so it is worth checking the event calendar for future editions rather than assuming the May date is the only opportunity.
Its scale is deliberately much smaller than an Expo baby fair.
That makes it less suitable if your primary objective is comparing 15 strollers, but considerably better if the questions on your mind are about birth, feeding or recovery.
Editor’s Verdict
Pregnant and Popped is our favourite fair for first-time mothers who feel that pregnancy shopping has become far too focused on the baby and barely at all on them.
The usefulness comes from access to people rather than products.
If you have questions about breastfeeding, postpartum recovery, birth preparation or what life after delivery actually looks like, a relevant workshop or conversation may prove far more useful than another free sample.
We would attend this earlier in pregnancy and save the huge Expo fair for the actual buying later.
Online Baby Fairs – Motherswork and Lazada Big Baby Fair
Best for: Parents who know exactly what they want
Format: Online shopping
What you’ll find: Strollers, car seats, feeding products, diapers, formula, nursery products and toys
There comes a point in parenthood when going to a baby fair begins to feel unnecessarily complicated.
If you already know that you want a particular stroller model, use one brand of diapers and have no interest in collecting samples, the sensible option may be to stay home and wait for the online discounts.
Motherswork ran its annual online baby fair again in July 2026, with products spanning established premium brands and categories including strollers, high chairs, sleep products, feeding equipment and nursery essentials.
The biggest advantage is that Motherswork stocks many products that parents typically want to research before purchasing, including brands such as Bugaboo, Joolz, Stokke and Uppababy.
Lazada’s Big Baby Fair is a broader marketplace-style alternative.
Its baby-fair campaigns cover diapers, milk formula, feeding essentials, baby gear, nursery products, toiletries, toys and maternity items, together with platform and brand vouchers.
This is especially useful for consumables.
Buying three cartons of the diapers your child already wears does not require a trip to Singapore Expo.
Editor’s Verdict
Online baby fairs become dramatically more useful after your first few months as a parent.
When you are pregnant, physically comparing strollers and carriers can be invaluable.
Once your baby arrives, you already know what bottles fit your steriliser, what diaper size you need and which products your household actually uses.
At that point, Motherswork and Lazada allow you to shop around naps rather than crowds.
Just compare final checkout prices. Marketplace vouchers, shipping, minimum spends and seller-specific discounts can make the headline sale price surprisingly difficult to compare.
Supermom Events and Seminars
Best for: Pregnancy and parenting education with some brand discovery
Format: Seminars, workshops and parenting events
Typical venue: Suntec Singapore and other event spaces
Supermom sits somewhere between a parenting community, seminar organiser and baby-fair ecosystem.
Its events tend to place expert talks at the centre rather than building an enormous retail floor and adding a few talks around the edges.
Throughout 2026, Supermom has run pregnancy and parenting seminars in Singapore covering subjects such as pregnancy, newborn care, breastfeeding, child development, nutrition and early childhood.
Its events can still have commercial partners, samples, goodie bags and brand booths, but the reason to attend is different from the reason you would go to Mummys Market.
You are going primarily because the topic is relevant.
That means there is little point attending every Supermom event. Watch for the ones aligned with your current stage.
A first-time expectant parent might get a great deal from a pregnancy masterclass. A parent with a two-year-old may be much better served by one of its toddler-development seminars.
Editor’s Verdict
Supermom is the one to follow rather than simply attend once.
Its strength is that the events evolve with your child.
You might first encounter Supermom during pregnancy, return for a baby-related seminar and later find a toddler or preschool event relevant.
We would not describe it as a replacement for a major baby fair because the shopping opportunity is different.
Treat it as a source of targeted parenting events where goodie bags and deals are a bonus rather than the main objective.
Which Baby Fair in Singapore Is Best?
For most first-time parents, Mummys Market is the best place to start.
Its scale gives you the greatest opportunity to compare major purchases in person, and you can realistically research or buy a large portion of your baby list in one visit.
Babyland is the closest alternative if bargains and stock-up deals are your priority.
Takashimaya is more comfortable but smaller.
Pregnant and Popped and Supermom are better viewed as educational events rather than pure shopping fairs.
Online fairs become increasingly useful once you already know which products and brands work for your family.
When Should You Start Going to Baby Fairs?
We would not rush to buy everything during the first trimester.
Early pregnancy is a good time to research and attend educational events. You can learn about the major product categories without feeling pressure to buy immediately.
The second trimester is often the sweet spot for a large physical baby fair.
You are far enough along to have a clearer idea of what you need but may still find several hours of walking around Expo manageable.
By the third trimester, convenience becomes increasingly important. Department-store and online fairs may feel much more appealing than spending a Saturday navigating a crowded convention hall.
There is no prize for completing your baby shopping earliest.
What Should You Buy at a Baby Fair?
Baby fairs are most useful for products where comparison matters or where a bundle can create meaningful savings.
That usually includes:
- strollers
- car seats
- breast pumps
- sterilising and bottle-washing systems
- baby carriers
- cots and mattresses
- high chairs
- baby monitors
These items can cost hundreds of dollars each, so a good fair bundle or gift-with-purchase can be genuinely valuable.
Everyday essentials such as diapers, wipes and bottles can also be good buys if the price is right.
We would be more cautious about buying large quantities of consumables for a baby who has not arrived yet.
You do not know which diaper fit, bottle teat or skincare product will work best for your child.
What Should You Not Buy at a Baby Fair?
Anything you are buying solely because of the countdown timer.
Baby fairs are extremely good at creating urgency.
“First 50 only”, “fair exclusive”, “today only” and “worth S$500” can make an unnecessary bundle feel like something you cannot afford to miss.
Take particular care with:
Huge quantities of newborn diapers. Babies grow quickly and brands fit differently.
Bottle systems you have never tried. Your baby may have other ideas.
Expensive gadgets without checking the ordinary retail price.
Furniture without measuring your home first.
Strollers because the free accessories sound attractive. The stroller itself matters considerably more.
The best baby-fair purchase is something you had already decided you needed and have now found at a genuinely better price.
How to Prepare Before Going to a Baby Fair
The most effective thing you can bring is not a trolley. It is a list.
Separate it into three categories:
Must buy
Products you have researched and intend to purchase if the price is right.
Need to compare
Products you want to test physically before choosing.
Maybe
Things you are curious about but do not actually need yet.
For expensive purchases, save screenshots of normal online prices before you leave home.
You should also measure your car boot, doorway, nursery space and any other dimension relevant to the products you are considering.
A stroller that folds impressively at the booth is less impressive when it does not fit comfortably into your boot.
Should You Pre-Order Before a Baby Fair?
Sometimes.
Mummys Market and Babyland both promote pre-order deals before physical events.
Pre-ordering works well when you already know the exact product you want and the fair price is genuinely competitive.
It is much less useful when you have never seen the item in person.
We would not pre-order a stroller simply because it is discounted if you have never pushed, folded or lifted it.
The same applies to carriers, which fit different adults and babies very differently.
Use pre-orders to secure known products, not to replace research.
Are Baby Fair Freebies Worth It?
They can be useful, particularly pregnancy and newborn sample packs.
Free diapers, wipes, bottles and skincare samples let you try products before committing to full-sized packs.
But a freebie is only free if you were going to attend anyway.
We would not queue for an hour, hand personal details to several unrelated companies and make unnecessary purchases simply to collect a bag advertised as being “worth” a large amount.
Always check what information you are agreeing to provide when registering for giveaways.
Is It Worth Bringing Your Baby to a Baby Fair?
It depends on the fair and your child.
Expo fairs can become busy, noisy and crowded, particularly during weekend peak periods.
Mummys Market currently provides nursing rooms, diaper-changing facilities and rest areas, which makes bringing a baby more manageable.
Still, if you have childcare available and your main goal is to compare several expensive products efficiently, going without a young child can make the day much easier.
For a toddler, the calculus is even simpler.
Unless there are specific children’s activities you want to attend, you may accomplish far more in two focused hours without them.
Frequently Asked Questions About Baby Fairs in Singapore
What is the biggest baby fair in Singapore?
Mummys Market describes its Expo event as the largest baby fair in Southeast Asia. Its October 2026 edition expects more than 200 brands and runs from 2 to 4 October at Singapore Expo Hall 5.
When is the next Mummys Market Baby Fair?
The next confirmed Mummys Market Baby Fair runs from 2 to 4 October 2026, from 11am to 9pm at Singapore Expo Hall 5.
Is entry to baby fairs in Singapore free?
Many major shopping-focused baby fairs offer free entry, although registration may be required for promotions, giveaways or goodie bags.
Smaller workshop-led events may charge for admission or individual sessions.
Always check the specific event before attending.
Which baby fair has the best discounts?
Mummys Market and Babyland are the two fairs we would watch most closely for large-scale promotional pricing.
However, the best advertised discount does not automatically mean the lowest price for your particular product.
Compare against normal online prices before buying.
Which baby fair is best for first-time parents?
Mummys Market is our overall choice if you need to compare and purchase several major products.
We would pair that with an event such as Pregnant and Popped or a relevant Supermom seminar if you also want more guidance around pregnancy, birth and newborn care.
Which baby fair is best for pregnant mums?
If shopping is the goal, Mummys Market provides the broadest selection.
For pregnancy support and education, Pregnant and Popped is more specifically focused on mothers, while Supermom runs pregnancy-oriented seminars throughout the year.
Which baby fair is easiest to attend while heavily pregnant?
Takashimaya is considerably easier than a large Expo fair if you are uncomfortable spending hours walking.
Its Orchard Road location gives you easy access to seating, restaurants, transport and the facilities of a full department store and shopping centre.
Online fairs are even easier if you already know what you want.
Does Takashimaya still have baby fairs?
Yes. Takashimaya continues to run baby-focused promotions. Its current Mini Baby Fair runs through 30 September 2026 at the Children’s Department on Level 4.
Larger baby promotions also take place at other points in the year.
Is there an online baby fair in Singapore?
Yes.
Motherswork runs seasonal online baby-fair promotions, while Lazada has a dedicated Big Baby Fair covering categories such as diapers, formula, baby gear, feeding, nursery products and toiletries.
Are baby fairs cheaper than buying online?
Sometimes, but not always.
Physical fairs can offer exclusive bundles, free gifts and package pricing that are difficult to replicate online.
Online platforms may still beat them once platform vouchers, bank promotions and free shipping are included.
For major purchases, compare the complete package rather than only the headline price.
Should I buy my stroller at a baby fair?
A baby fair is one of the better places to compare strollers because several brands are often available in the same hall.
Try folding each model, lifting it and pushing it around.
If you have already chosen the model and the fair bundle is competitive, buying there can make sense.
Are baby fairs useful if my baby is already born?
Definitely.
Parents of babies and toddlers can use fairs for diapers, wipes, feeding products, high chairs, car seats, toys, clothing and other later-stage products.
You may actually shop more efficiently because you already know which brands and product types work for your child.
Final Verdict
There is no reason to attend every baby fair in Singapore.
If you are preparing for your first baby, choose one large event and use it properly.
For us, that would be Mummys Market. Its size makes it the most useful place to compare big-ticket products before making several purchases at once.
Babyland is the other Expo fair worth watching, particularly if discounts and consumables are high on your list.
Takashimaya is the comfortable alternative for parents who want baby-fair promotions without the scale and crowds.
Then there are the events that serve a different purpose.
Pregnant and Popped gives pregnancy and postpartum support considerably more attention than the usual product-heavy fair, while Supermom is worth following for targeted seminars as your child moves through different stages.
And once you know exactly what you need, Motherswork and Lazada’s online baby fairs may be more useful than any physical event.
The smartest way to use a baby fair is therefore not to ask, “How much can I buy?”
It is to arrive knowing what you actually need, what it normally costs and which questions you want answered before you spend the money.
Did we miss somewhere?
Singapore changes quickly. Tell our editors about a business you think deserves to be considered for this guide.
