If you’re expecting a baby or shopping for a toddler, baby fairs in Singapore are honestly one of the smartest ways to stretch your budget. Instead of hopping from mall to mall or scrolling endlessly online, you get everything under one roof: strollers, car seats, cots, breast pumps, diapers, baby carriers, maternity wear, plus seminars and freebies on top of that.
In recent years, Singapore’s baby-fair scene has grown into a proper calendar of events. There are huge expo-style fairs at Singapore Expo, curated department-store fairs in town, mum-centric events in lifestyle spaces, and even online baby fairs that let you shop from the sofa. The demand – and savings – are significant, with discounts advertised as high as 60–95% off on selected brands.
This guide walks you through the biggest and best baby fairs in Singapore, what each one is known for, and how to choose the right events based on your stage of pregnancy, budget, and shopping list.
Why Baby Fairs Are Worth Your Time
A good baby fair is more than a giant clearance sale. You get the chance to compare brands side-by-side, test strollers in person, ask reps detailed questions, and watch live demos of pumps, carriers, and sterilizers.
The major expo fairs typically host hundreds of brands and products, often with “fair-only” bundles, free gifts, and voucher packs that you won’t find in normal mall promotions. For example, Babyland’s Mega One-Stop Baby Fair at Singapore Expo promotes savings of up to 95% off diapers, wipes, clothing, milk bottles, and big-ticket gear from brands like Pigeon, Joie, Hegen, and more.
Some fairs also offer perks for the first few hundred registrants, such as pregnancy goodie bags, cash vouchers, or even free entry perks exclusive to pregnant mums. Babyland’s upcoming event highlights free goodie bags for the first 350 mums per day and up to S$300,000 worth of vouchers and freebies across the fair.
On top of shopping, there’s the education aspect. Seminars and workshops on breastfeeding, weaning, newborn care, and early-years development often run alongside larger fairs. Supermom, for instance, regularly organises events and seminars like “Navigating the First 1000 Days from Bump to Baby” at Suntec, blending expert talks with brand booths so parents learn and shop in one trip.
Mummys Market Baby Fair – The Giant of Singapore Expo
If you only visit one big physical baby fair, it will probably be Mummys Market. The brand calls itself Southeast Asia’s largest baby fair and has been running massive expos at Singapore Expo since 2012.
Across the year, Mummys Market holds multiple runs (usually including a big January fair plus a major October edition).
What sets Mummys Market apart is scale and depth of discounts. Coverage highlights that their October fair can feature more than 250,000 products and brands with prices slashed by up to 90% on carriers, pumps, furniture, strollers, cots, and more – essentially a one-stop place to kit out a nursery from scratch.
Beyond deals, the fair also tends to run pre-order online sales, star-buy sections, and wishlist tools, so parents can plan ahead, lock in deals, and simply collect or top-up in person at Expo. Their website and social media share directions to Expo (including MRT and bus routes) and early-bird sign-up links to grab special lists of promos before the event starts.
This is the fair you go to if you’re:
- Doing a big, one-time stock-up for your first baby.
- Hunting for show-only deals on high-value items like strollers, car seats, cots, or breast pumps.
- Comfortable with navigating crowds in exchange for serious savings and variety.
Website: https://www.mummysmarket.com.sg/
Babyland Mega One-Stop Baby Fair – Huge Discounts and Freebies
Babyland is another heavyweight name on the baby-fair calendar. Its Mega One-Stop Baby Fair is hosted at Singapore Expo and has become known for eye-catching discounts and generous freebie campaigns.
According to Singapore Expo’s event listing and Time Out’s feature, the Babyland Mega One-Stop Baby Fair in 2025 is scheduled from 28–30 November 2025, delivering three days of “unbeatable deals and exclusive offers” with up to 95% off baby essentials. The first 350 mummies each day receive a free pregnancy goodie bag, and the fair markets itself as a “largest shopping destination for pregnancy” with everything under one roof.
The brand pulls in major staples like Pigeon, Hugpapa, and organic product labels, making it especially attractive if you’re hunting bulk deals on diapers, wipes, toiletries, and feeding accessories.
Babyland is especially good for parents who:
- Are laser-focused on bargain hunting across daily essentials.
- Want early pregnancy freebies and voucher packs.
- Prefer Expo-style fairs where everything from formula to furniture is packed into one hall.
Website: https://babyland.com.sg/
Takashimaya Baby Fair – Orchard Road Convenience with Strong Promos
If Singapore Expo feels a bit far, or you prefer to combine baby shopping with Orchard Road errands, the annual Takashimaya Baby Fair is worth bookmarking.
Coverage notes discounts of up to 50% off top baby brands, weekly in-store promotions, special gifts-with-purchase, and bonus perks for Takashimaya cardholders who hit spend thresholds.
What parents love about the Taka fair is the mix of curated brands, central location, and a less overwhelming scale compared to giant Expo halls. You still get prams, car seats, breast pumps, feeding gear, clothing, and toys, but in a mall environment with easy access to food, parking, and public transport.
This is a great option if you:
- Prefer a central, air-conditioned mall setting over a massive convention hall.
- Want to top up or upgrade gear rather than do a full house stock-up.
- Are a Takashimaya cardholder looking to stack baby-fair bargains with member perks.
Pregnant and Popped – A Mum-First Baby Fair
Baby fairs aren’t only about products. “Pregnant and Popped” is a more intimate event designed specifically around mums’ needs rather than just baby gear.
Little Steps Asia highlights this fair as a mum-centred event held at Trehaus @ Funan Mall, offering workshops and expert-led sessions on pregnancy, postpartum recovery, and self-care. Rather than rows of strollers, you’ll find tailored talks, community building and wellness services.
If you feel like typical baby fairs revolve around strollers and bottles, Pregnant and Popped is refreshing. It’s especially suitable if you:
- Want deeper guidance on pregnancy and postpartum, not just product promos.
- Appreciate smaller, workshop-style sessions and networking with other mums-to-be.
- Already have most of your gear but want education and support.
Website: https://www.pregnantandpopped.com/
Online Baby Fairs – Motherswork and Lazada Big Baby Fair
Not every parent can brave Expo crowds or take half a day off to shop. That’s where online baby fairs come in.
Motherswork’s Annual Online Baby Fair is one of the key digital events to watch. The 2025 edition is set for July, promising over 60% off a wide range of essentials. Expect deals on brands like Avent, Bugaboo, Little Rei, Pigeon and more, from strollers and car seats to feeding tools and nursery items—all shoppable from home.
Lazada’s Big Baby Fair is another huge online sale parents stalk every year. Little Steps notes discounts of up to 50% off diapers, formula, toiletries, and feeding products, making it particularly useful for stocking up on consumables rather than large nursery furniture.
Online fairs are great if you:
- Already know which brands and models you want and just need the best price.
- Don’t enjoy crowds or can’t attend in person due to pregnancy, work, or childcare.
- Want to compare prices across multiple platforms while checking live reviews.
Supermom Events and Seminars – Learning + Deals in One Place
Supermom operates more like a platform for pregnancy and parenting events than a single giant expo, but it’s worth including in any baby-fair discussion.
Their events page shows a mix of seminars and fairs, such as “Navigating the First 1,000 Days from Bump to Baby” at Suntec, which combines expert talks with brand partners. Supermom also promotes pregnancy gift packs and collaborations with fairs like Takashimaya’s Baby Fair, tying content, giveaways, and on-ground events together.
If you like the idea of mixing bite-sized educational events with targeted shopping, keeping an eye on Supermom’s event listings is a good strategy.
Website: https://welovesupermom.com/events
How to Choose the Right Baby Fair for You
With so many fairs and dates, it helps to think about your needs rather than simply trying to hit everything.
Your stage of pregnancy is a big factor. Early in pregnancy, you might enjoy mum-focused events like Pregnant and Popped, or seminars by Supermom, to help you plan and learn. As you enter the second or third trimester, the big Expo fairs like Mummys Market or Babyland become ideal for buying heavier items such as strollers, cots, and car seats. Closer to your due date, department-store fairs and online baby fairs are useful for topping up essentials like diapers, bottles, or newborn clothing without overexerting yourself.
Budget is another consideration. If you’re planning to make large purchases, aim for fairs known for the deepest cuts on gear – Mummys Market and Babyland are the heavy hitters when it comes to up-to-90–95%-off type deals on selected items. If you mainly want mid-tier savings and a pleasant shopping experience, the Takashimaya baby fair or Motherswork’s online fair may be sufficient.
Your tolerance for crowds also matters. Expo fairs are powerful but intense; if you find crowded halls overwhelming, a mall-based fair or online event could be a better fit. Finally, think about logistics: Expo is well-connected by MRT (Expo station via the East West and Downtown lines) but still requires more planning if you’re heavily pregnant or managing toddlers.
Practical Tips for Surviving (and Winning) at Baby Fairs
A bit of planning turns a chaotic fair into a very productive day.
Start with a realistic wish-list. List your must-buy big items (stroller, car seat, cot, pump) and rough budget for each, followed by “nice-to-have” items. This helps you stay focused when confronted with rows of flashy gear. Many fairs publish brand lists and star-buys ahead of time; check the Mummys Market or Babyland sites so you know which booths to prioritise.
Arrive early, especially on day one or on weekends. Early-bird freebies and limited-quantity vouchers are usually snapped up within the first few hours. Wear comfortable shoes, bring water and light snacks, and use a backpack instead of a shoulder bag so your hands stay free to test products.
If you’re buying big-ticket items, take photos of price tags and package details, then step aside for a few minutes to compare between brands or even check online pricing. Fairs often offer excellent deals, but it’s still wise to confirm you’re truly getting a discount, especially on older models.
For online baby fairs, treat them like you would 11.11 or Black Friday: load your cart in advance, watch for midnight or flash deals, and double-check shipping times so essentials arrive before your due date.
Finally, don’t forget the education side. Many fairs have mini-talks or live demos of babywearing, pumping, and sleep routines. Sitting down for one or two of these sessions can be as valuable as snagging a bargain.
Final Thoughts
The best baby fairs in Singapore give you a powerful combination of savings, convenience, and information. Mummys Market and Babyland dominate the Expo scene with sheer scale and deep discounts. Takashimaya’s Baby Fair brings convenience and curated brands to Orchard Road. Pregnant and Popped, Supermom events, and online fairs from Motherswork and Lazada add variety for different needs and personalities.
You don’t have to attend every single event, but picking one or two that align with your stage of pregnancy, budget, and shopping priorities can save you hundreds of dollars and many hours of research. With a little planning, your trip to a baby fair becomes less “overwhelming expo” and more “high-value, one-day solution” for your new parenting journey.
When you’re ready, mark your calendar, charge your phone, bring your list – and get ready to shop smart for you and your baby.
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